Maurizio Baldassari’s childhood memories were the bombings, food shortage, American tanks in his beloved Lerici and its rebirth into the slow and quiet rhythm of a seaside village.
The pleasure of a life outdoors in that particularly mild climate, the breath-taking views of a crystal sea on the Gulf of Poets and sport practiced at competitive level, above all basketball and water polo, mark the years which forged the philosophy that was to become the keystone of Maurizio Baldassari’s life and his brand. The daily life with the people of a small village where all know each other, the passion for Nature and the unique quality and taste of its products thanks to the local climate all contributed to the development of his open character and of an extraordinary sensitivity towards beauty and uniqueness.
FROM LERICI TO MILAN
1957 - 1975
During his high school years Maurizio showed a particular interest and a distinctive and original taste in the clothing fashion thanks also to his mother Cirene who steered him towards the most appropriate choices.
In 1957 he was offered a job in Milan at “La Rinascente” department store and he immediately grasped the opportunity to begin an exciting adventure which went hand in hand with his views on fashion, creativity and beauty.
Those were the years of experience, knowledge and contacts. Driven by a lively curiosity and vibrant passion Maurizio acquired a wealth of know-how as a buyer in all areas of the fashion industry, from spinning techniques to textiles, knitwear and clothing.
EXPERIENCES AND PEOPLE
Life in 1960s Milan was rich of events and opportunities and Maurizio was at the centre of the most important activities dedicated to foreign markets such as Japan, England and the USA – these were Milan’s first steps to becoming the top fashion pole worldwide.
Moreover, the mission accomplished in 1973 for La Rinascente to find new sourcing in the Far East markets (Thailand, Singapore, Hong Kong, South Korea and Taiwan) which lasted 40 days gave him the chance to become familiar with new situations which would become of paramount importance for his future business as a Fashion Designer.
Always curious about passions and interests regarding the male world, Maurizio decided to take the road which would lead him to create his own brand.
The first Maurizio Baldassari collection was presented in Milan in the 1980’s and since then he has been operating from the historic showroom in Via Solferino in the heart of Brera. First in Italy and then in the rest of the world he has upheld the values of elegance, quality and creativity which have made great the Italian fashion in the whole world.
His constant inspiration over the years has been the quest for top quality materials, the “well done” and the made in Italy.
His almost manic research for materials while working with designers and commercial managers of the Italian textile manufacturing industries, world leader for creativity, quality, design and colour matching, immediately became a symbol of a new mix between Italian elegance and the modern, personal and unique Milanese style.
Themes and trends change every season but the brand’s overall image remains always the same – Maurizio Baldassari aims at catering for the requirements of a strong and confident man and for modern elegance in every occasion.